Predicting Customer Behavior Using Big Data Analytics with MATLAB in the Cloud

NLE services 750,000 connections providing energy, internet, television, and other services. From all these connections, NLE collects massive amounts of business data to predict customer behavior and loyalty to NLE. NLE uses MATLAB^®to perform Monte Carlo simulations to make these predictions. To scale up NLE implemented their simulation software into Spark and integrated MATLAB, Amazon Web Services Elastic Compute Cloud spot instances, and Cloudera.